Peugeot recorded a sales increase of 42% in Ireland in January 2016, the biggest month of registrations in a given year, with a strong performance from each of the models across the Peugeot range. The Peugeot sales growth surpassed that of the total new car and van market increase of 34% to result in a 3.3% national market share year-to-date, with County Galway’s Peugeot performance seeing a huge 67% increase.
The popular Peugeot 2008 compact crossover, Peugeot’s best-selling car model in Ireland saw a 35% increase in sales in January, followed by the new Peugeot 208 hatchback, which recorded a 29% increase. The award-winning Peugeot 308, a European Car of the Year winner and the 2015 Irish Compact Car of the Year, now constitutes 14% of Peugeot car sales. The biggest percentage increase in sales of Peugeot cars came from the compact 7-seater MPV 5008 range (+93%), the practical Partner Tepee range (+64%) and the quality Peugeot 508 family saloon and SW range (+43%). The mid-size crossover Peugeot 3008 continues to see success with an increase of 34% in sales.
The Peugeot van range recorded an unprecedented growth of 77% in January, more than double the market growth of 34% and placing Peugeot in 5th position nationally overall. The Peugeot Partner van has gone from strength to strength, seeing a +75% in sales, with the Expert mid-sized van registering a +50% growth and the load-lugging Peugeot Boxer at +45%.
Colin Sheridan, Sales and Marketing Director at Gowan Distributors Limited, Peugeot Importers in Ireland said: "Strong forward orders in late 2015 and the brand's robust growth in January are undoubtedly as a result of Peugeot’s attractiveness and competitiveness in the Irish market, in terms of both cars and vans. With 25-best in class low CO2 engines, another International Engine of the Year winner in 2015, consecutive winners on the podium at Irish Car and Van of the Year awards since 2009 and incredible levels of standard equipment across all models, the Peugeot range is today the best it’s ever been and our signature has never been truer – Peugeot Affordable Quality.”
He continued, “Together with a five year manufacturer warranty, plus incredible low-cost finance by way of PCP or HP options, plus scrappage of up to €4,500 for older vehicle trade-ins or a €750 Peugeot customer reward, all of which are on offer throughout February, our range has really struck a chord with the Irish motorist who continues to look for good value for money and low running costs, wrapped up in a stylish package. Our van range remains ultra-competitive and attractive in the market place, with low-cost finance options plus scrappage of up to €4,000.”
For full details on the award-winning Peugeot car and van range, contact Kenny Galway, Main Peugeot Dealers for County Galway.
Pictured: Peugeot recorded a sales growth of 42% in January 2016, with the Peugeot 2008 remaining the best-selling car model for the lion-brand in Ireland.
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